In this role, you would primarily be responsible for contributing to the university’s revenue and profits in addition to determining plans that affect the university’s bottom line. You are expected to work on brand strategy, designing marketing campaigns that connect with customers, performing research on consumer tendencies as well as conducting market testing. 

You will be handling a team and expectations within this job call for an individual who will be innovating business methods conducive to new and inventive ways of doing things for increasing organisational efficiency and business productivity.